Meesho collaborates with D2C brands in preparation for the festive season.
As the festive season nears, e-commerce leader Meesho has partnered with several lifestyle brands. With these collaborations, Meesho now offers products across 30 categories.
In light of the approaching festive season, e-commerce giant Meesho has partnered with various lifestyle brands to showcase a wide selection of over 1,000 options for its customers.
The partnership encompasses both national and regional brands, featuring prominent names like Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, and Paragon. The company has reported nearly double the order growth since August 2023. Initially launched with personal care, footwear, and fashion, it has now expanded to include 30 categories, such as electronics, wellness, accessories, kitchen utilities, grocery, and sports.
The company has a strong user base in smaller cities, with 75 percent of its orders originating from Tier-II markets. Known for its affordable product range, Meesho’s recent strategy to expand brand partnerships could provide it with an additional competitive edge in the market.
Upon the announcement, Megha Agarwal, general manager of business at Meesho, stated, “We are thrilled to welcome these esteemed brands to our platform…In the last six months alone, Meesho Mall saw 32 million shoppers, reflecting growing consumer trust…”
Meesho has become a preferred partner for brands due to its expanding impact in smaller markets. Following its partnership with Liberty, the footwear brand experienced growth of 2.89 times, while Bella Vita’s growth reached 2.5 times, and Denver recorded a growth of 2.4 times.
Zairus Master, Chief Business Officer of Mamaearth’s parent company Honasa, expressed confidence in entering new markets by launching their products on Meesho. “This partnership not only drives our growth but also aligns with our mission to provide safe and non-toxic products to households throughout India…”
