Coca Cola introduces new ‘reverse vending machines’ that may change the way people recycle: ‘Could set an example’
Coca-Cola India has launched a new project using easy “reverse vending machines” to collect plastic bottles in East India. According to MediaBrief, people just need to put empty Coca-Cola bottles into the machine, which crushes and stores them. Users also earn points through a mobile app for each bottle, which they can use to get discounts on Coca-Cola products.
Each machine can hold up to 800 bottles before they’re picked up and recycled into items like clothes, bags, or new packaging. This system encourages people to recycle and helps reduce plastic waste—a big move for Coca-Cola, which has often been criticized for being one of the biggest plastic polluters globally.
Reducing plastic waste is important for keeping people healthy and protecting nature and animals. Coca-Cola’s new machines help with this by letting people drop in empty bottles. A mobile app gives reward points for each bottle, which can be used to get discounts on Coca-Cola products. Each machine can hold up to 800 bottles before it’s cleared out.
Recycling old bottles into bags, clothes, or new Coke bottles helps cut down plastic waste by involving more people. Since Coca-Cola is often called the world’s biggest plastic polluter, this move is an important step. Reducing plastic is key to protecting health, wildlife, and the environment.
Coca-Cola has teamed up with Biocrux India, the company that makes and remotely tracks these machines. Their aim is to raise awareness about plastic pollution in India and encourage people to take action. Similar public campaigns have worked well before in Puri, especially during big festivals.
Even though this new project to reduce waste is a good start, the company still has a long way to go to reduce its global plastic pollution and needs to do more.
Rajesh Ayapilla, a senior Indian official, said that by setting up these reverse vending machines in Puri, they are helping people take small but important steps to make recycling a regular habit. Abhimanyu Behera, a Puri city officer, added that such projects help people get more involved and can be a good example for other cities to follow.
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