Akshaya Tritiya is observed on the third day (tithi) of the month of Vaisakha and is considered an auspicious time for making investments and launching new business ventures.
Akshaya Tritiya is a special and fortunate day celebrated annually by purchasing gold, silver, property, and vehicles. People worship Goddess Lakshmi and Lord Kuber on this occasion to receive their blessings. Buying gold is especially significant, as it represents prosperity and financial security.
Best time to buy gold
As per Drik Panchang, Akshaya Tritiya will be observed from 5:41 a.m. to 12:18 p.m. The most favorable time to buy gold is between 5:31 a.m. and 2:12 p.m., which is when the Tritiya tithi (third lunar day) is active.
Importance of Akshaya Tritiya
The word Akshaya means “never diminishing.” On this day, people buy gold, silver, and other valuable items, believing their worth will only grow. Many also invest in property, vehicles, or start new businesses, as it’s believed that cosmic energies are favorable during this time, bringing success and positive outcomes in any new venture or purchase.
Background
The tradition of buying gold on Akshaya Tritiya is rooted in mythology. It is believed that on this day, Lord Kuber was blessed by Lord Shiva and Lord Brahma to guard the wealth of heaven. Another story tells how Lord Krishna gifted the Pandavas the Akshaya Patra, a magical bowl of endless food, after Draupadi apologized for not being prepared during his visit. Apart from gold purchases, people visit temples, engage in spiritual activities, donate food and clothes, and follow a satvik (pure vegetarian) diet to seek blessings and earn good karma.
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